New Audio Clip

After getting audience feedback, someone suggested that we find a different piece of music to be played at the beginning of the sequence as the one we used creates too much tension. Therefore we got another track off the same website that had given us permission. (www.freesfx.co.uk)

Editing - Adobe After Effects

After getting some audience feedback we decided to change one of the elements of our video, where we zoomed in on a phone in order show a message that had been received. The interference was being picked up by the camera and it was really hard to show what the message said because we could hold the phone or camera still enough and it didn't look professional at all. In order to get round this we decided to go on Adobe After Effects and create a speech bubble that comes out of the phone and shows the message. This was the process of creating the speech bubble:

It was all very complicated to figure out, as there were 3 different bubbles that all had to appear one after another to make it look like it was coming out of the phone, so I had to arrange the timing. We also found that when we uploaded the finished product into Adobe Premiere we hadn't chose the right size of the video, so there were black lines around it that made it look unprofessional. However after figuring it out and changing the size of the edit, the finished product turned out just as we wanted it:

Opening Sequence Audience Feedback

We showed a few people a first draft of our opening sequence and asked them what they thought was good about the video, and what they thought we could improve. Here were their answers:

'Have You Seen...' First Draft.

This is the first draft of our opening sequence called 'Have You Seen...'. We will show a few people this video and get some audience feedback so we know what it is we will need to improve on. We will then improve what we need to for the deadline of 14/03/2012

By Hollie Fowler and Alice Hogan

Editing

Once we had filmed all out footage for our opening sequence, we then had to import all of the footage into Adobe Premier and put it all together. Premier gave us many different ways to edit our video, first of all there was an 'Effects' bar at the side, which had a number of effects available for us to add to our video. One of the effects I used was a fading effect, there was 'dip to black' which made the end of the film fade out, giving it a sense of mysteriousness. The other fading effect was 'expositional fade' which we used to fade out the music so it didn't cut off immediately, it gave it a gradual stop. 

The other editing we used was the alteration of the speed of some of our clips. This was done by right clicking on the clip we needed to speed up, and changing the speed options from 100% which was the normal speed, to 150% which sped it up slightly. We used this for clips that dragged on for too long, so it wasn't weary to watch.

Research Into Institutions

I am hoping that research into the film industry will help me understand more about how films are produced and what company would most likely produce my film.
The film industry is the basic creation of film split into 6 parts, the Development, Production, Facilities, Distribution, Exhibition and Export. I have found some percentages of what is included more in the film industry of the companies existed today; 43% of the companies are production, 13% are distribution and the remaining 44% are the exhibition companies.


There are the main stages that a film will have to go through before getting shown at a cinema:

• Production - This is where the scenes are filmed and all put together to make the final movie.
• Distribution - This is when the film is shipped all over the world to where it is going to get shown in different countries.
• Marketing - This deals with the advertising of films, such as movie posters and trailers.
• Exhibition - This is the final stage where the film finally gets shown in the cinemas.

I found from a website that a company that fund films is the British Film Institute, which may be a big help for individual films. They get 15 million pounds a year that they can use to invest in the production of films. If a company is funded by the BFI they won't only receive money, but they will receive guidance along the way of the film making, and they will receive advice by members of the BFI.


A production company that I have done research into is Working Title, who are a production company that are based in London, England. Working Title are co-produced by Sarah Radclyff and Tim Bevan, however Sarah left after a while to be replaced by Eric Fellner. Working Title have teamed up with Universal Pictures who are responsible for their funding. Due to this merger, Working Title have a much higher budget making them able to produce more advanced movies with bigger A-List Hollywood Actors.
Working Title have produced these films:

• Love Actually
• Atonement
• Johnny English + Johnny English Reborn
• Notting Hill
• Sean of the Dead
• Hot Fuzz

Working Title have expanded massively thanks to their merger with Universal Pictures, and they have also been able to distribute their films world wide getting more recognition.

By carrying out this research into institutions it has become a lot clearer on how a film is produced and funded. I have established that working title would be a likely production company to produce my film as the opening sequence is British and based in Britain, and Working Title is also based in the UK. They are also funded by Universal who are an international conglomerate company. This would be good for my film as it would have a much higher budget, and the rest of the film would be Thriller/Action so it would include a lot of special effects. Working Title would also be able to give my film a lot of above the line advertising, therefore trailers would be played on the TV, and billboards could be shown around the country; therefore making the public aware of the film release.

Reference: http://industry.bfi.org.uk/

http://www.skillset.org/film/industry/article_6763_1.asp       

Opening Sequence Analysis

We were asked to analyse the titles of a film, and put it into a time line, explaining what is shown and said during the sequence. I have chosen the film Captain America, and got the video from www.artofthetitles.com.

Analysing this opening sequence has given me an idea on what to include in my opening sequence. It has shown me different ways of adding in Titles and given me ideas for a more creative opening sequence.

By Hollie Fowler